GoldUnion
June 2021
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CosaVostra project
Challenge
Create a website that reinforces the brand's positioning and promotes its partners.
As part of its growth strategy and new geographical locations, Gold-Union wanted to encourage its target customers to take action, while enhancing the value of appointments made in its branches throughout France.
The requirement was to overhaul the e-commerce site of a player aiming to become a true benchmark in its market, while breaking with its codes, which are often perceived as old-fashioned and austere.
A modern e-commerce site, incorporating new digital codes in a rustic/old-fashioned market.
Responding to customer needs in two distinct universes: buying gold and silver AND selling gold and silver/mainly re-purchasing jewelry.
Prove expertise, seriousness and security while using a light, offbeat tone that speaks to today's targets.
Facilitating the gold resale user experience
Reassure customers of gold union's expertise and reliability
Ensure a premium experience coherent with gold selling
